Nayi Caro

Project Manager & Client Relations Specialist | Marketing & Content Strategist

I create high-retention video strategies, build optimized web platforms, and streamline creative workflows for ambitious brands.

See my work

I bridge creative storytelling and operational execution, turning audience insights into high-converting video campaigns, optimized web ecosystems and organic communities like my own 200K+ following. I help brands turn attention into measurable growth.

Brands I have
worked with

Clients across Canada, the United States, the United Kingdom, Spain, the Netherlands and LATAM.

Community built across platforms: 200K+Community built across platforms
Videos over 100K views: 100+Videos over 100K views
Videos past one million views: 8Videos past one million views
Years in marketing and content: 6+Years in marketing and content

About

I studied why people choose things before I started making content for them.

My background is in psychology, and it shapes how I approach every brand I work with. I spend less time on what a brand wants to say and more on what makes someone stop scrolling, keep watching and remember it two days later.

Since 2020 I have applied that to my own channel and to client work at the same time. The personal brand taught me what actually holds attention. The agency role taught me how to deliver on a deadline for corporate clients. The in house role taught me how to keep five brands moving in parallel.

I write, direct and publish, and I run the project board that keeps it moving. Both halves matter. Good ideas that arrive late are not much use to anyone.

Languages