Head of Content Strategy & Community Engagement

Empaque y Vamos

Apr 2020 to PresentPersonal brand and media project, CanadaCurrent

Founded and grew a digital media brand around travel, lifestyle and education for multicultural audiences in Canada, reaching 200K+ followers across Instagram (102K) and YouTube (97.7K).
Produced short form video that crossed 100+ videos over 100K views, all organic with no ad spend.
Negotiated and managed sponsored campaigns with Scotiabank, Rogers, Fido, Canada Post, Surfshark, Elsa Speak, Taptap Send and Immigo, 10+ brand collaborations in total.
Held average reach between 50K and 200K+ organic views per brand integration while keeping the messaging in my own voice.