Brand collaborations
Sponsored campaigns for Scotiabank, Rogers and Canada Post
I negotiated and ran sponsored campaigns with major Canadian and global brands, holding organic reach around 50K to 200K+ views per integration.
- Organic reach per integration
- ~50K to 200K+Organic reach per integration
- National and global brands
- 6+National and global brands
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Scotiabank, 191K views, 8K+ likes, 215 comments, 20.9K reposts, 4.1K saves
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Canada Post, 149K views, 2K+ likes, 38 comments, 1K saves
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Rogers & Fido, 56K views, 1.8K+ likes, 49 comments, 327 saves
Situation
Brands wanting to reach Spanish speaking audiences in Canada usually translate an existing campaign and hope it carries. It rarely does. The audience can tell when a message was written for someone else, and engagement drops the moment it feels borrowed.
What I did
I handled these partnerships end to end: first contact, rate negotiation, scope, creative concept, scripting, production and the report that closed the campaign.
The condition I hold on every deal is that the integration is written in my voice and fits the format my audience already watches. A bank product becomes a story about what a newcomer needs during their first month here. A telecom plan becomes an answer to a question about staying in touch with family abroad.
Brands get the brief they need. The audience gets a video worth finishing.
Result
Campaigns ran with Scotiabank, Rogers, Fido, Canada Post, Surfshark, Elsa Speak, Taptap Send and Immigo. Average reach stayed around 50K to 200K+ organic views per integration.
Engagement held at the same level as non sponsored posts, which is the number that decides whether a brand comes back.