Client work at Doxa Media
1K to 3K organic followers in six months
I rebuilt an accounting firm's content strategy ahead of tax season, tripling their organic following and producing a local campaign that reached 130K views.
- Follower growth in six months
- 200%Follower growth in six months
- Views on the local campaign
- 130KViews on the local campaign
- Time to result
- 6 monthsTime to result
Situation
The firm had a social account that posted deadline reminders and stock images of calculators. It sat at around 1,000 followers and brought in no clients. Tax season was approaching and their acquisition depended entirely on referrals.
What I did
I stopped the reminder posts and started with the questions their clients ask on the phone. Every piece of content answers one of them in under forty seconds, in plain language, with no accounting vocabulary unless the video explains it first.
I built an editorial calendar around the tax season timeline so the content arrived when people were already thinking about it, not before. I wrote and directed the scripts, and put the accountants on camera themselves rather than using stock footage, because a recognisable local face is the asset a firm like this actually has.
The main campaign was built for the local area specifically. It named the city, spoke to a situation local filers recognised, and gave a genuinely useful answer.
Result
The account went from 1K to 3K organic followers in six months. The local campaign reached 130K views, and one follow-up reel alone brought in 132K views on its own.
The firm reported client acquisition surged 60 percent off the back of that reel, which shifted social from a cost line to part of how they bring in work.