Case studies

Personal media brand

Apr 2020 to Present

Building a 200K community with no ad spend

I founded a travel and lifestyle channel for multicultural audiences in Canada and grew it to 200K followers organically, with over 100 videos past 100K views.

Brand collaborations

2021 to Present

Sponsored campaigns for Scotiabank, Rogers and Canada Post

I negotiated and ran sponsored campaigns with major Canadian and global brands, holding organic reach around 50K to 200K+ views per integration.

Client work at Doxa Media

2023

1K to 3K organic followers in six months

I rebuilt an accounting firm's content strategy ahead of tax season, tripling their organic following and producing a local campaign that reached 130K views.

Client work at Doxa Media

2023 to Present

Social media content that moves listings

I built social media content and cinematic video strategies for real estate portfolios that brought rentals and sales to close within one to two weeks of listing.

Client work at Doxa Media

2023 to Present

Directing website builds and SEO for realtors and personal brands

I directed end-to-end website development for realtors, professional service firms and personal brands, then kept improving SEO to grow their organic visibility and leads.

Client work at Doxa Media

2023

Three days on set for a summer camp campaign

I led the marketing campaign Kingsway used at international parent conferences, built to reassure families their kids would be safe and show them what a day at camp actually looks like.

In house project coordination

Aug 2021 to Oct 2022

Five energy brands running in parallel

I coordinated marketing workflows across five residential and commercial energy brands in Canada and the United States, and standardized tracking across business units.